Mr. Shobhan Mittal, Executive Director, Engineered Panel Division
Greenply Industries Ltd is Rs 1007 Crore company and a leading brand in plywood and laminates across India and neighbouring countries. It would have been difficult to establish a brand awareness in an unorganised sector like plywood and laminates but Greenply with its extensive advertising and marketing network has been able to make itself a household name.
While currently 70%of India's MDF requirement is being met by Imports, Greenply has recently set-up for the first time in India, an MDF plant with a capacity of 1 80,000 cubic metres using the latest continuous pressing technology imported from Europe, at Uttarakhand. We at Modern Woodwork [India] wish you grand success in your project.
Q: What is your opinion regarding the controversy: the small capacity plants versus large capacity plants, which is a matter of big worldwide debate today. Can you tell our readers about your selection of plant with high capacity & German Technology?
Ans: Mr. Shobhan Mittal: This is not a matter of a big debate anymore. There is logic behind opting for a larger capacity continuous production line which is already proven in areas like Europe and China, where all recent installations by large producers have been large format continuous press lines similar to ours. Keeping in mind the tremendous growth in the infrastructure industry, we would like to utilize this huge opportunity to position ourselves to meet the growing market demand with our high capacity plant which has a capability of producing 650 cubic metres of MDF per day. This, we believe, will provide us cost-effectiveness and economies of scale to compete and lead to eventual profitability, and become market leaders.
Also, in recent times many single/multi opening plants are coming up for sale in developed countries after finding themselves increasingly uncompetitive against large continuous lines. Even in China where numerous plant suppliers offer very cost effective multi/ single opening lines, panel producers are opting for larger European continuous lines, clearly indicating the comparative advantage of larger plants.
As far as using German technology is concerned we have consciously opted for a Diffenbacher plant, based on their commitment to provide high quality of service and other competency parameters. Their takeover of Metso's panel product division also enabled them to offer us a combination of the best of the two technologies.
Q: Our readers will like to read the information about kind of set up you have installed to assure the quality? What are your plans for value added products?
Ans: Mr. Shobhan Mittal: Greenply's Green Panelmax MDF manufacturing facility at Pantnagar, Uttarakhand is the first-of-its-kind in India that incorporates the latest European technologies. Our state-of-the-art manufacturing facility is also the country's largest and most technologically advanced plant in its category.
To maintain stringent quality norms, we have invested in the latest technology and machines; wood room and chipping from Bruks Klockner (Sweden), chips storage and conveying from Trasmec (Italy), refining from Metso (Finland) and drying from Sunds MDF Technologies (Sweden).
We have also purchased the latest machinery for forming, press and raw board handling from Dieffenbacher (Germany), sanding from Steinemann (Switzerland), panel sizing from Giben (Italy) and energy plant from Thermax (India). To ensure optimal emission levels, we have invested heavily in dust extraction/fume absorption systems supplied by Scheuch (Austria).
As far as value added products are concerned we a are the first manufacturers in India to offer an extremely diverse range of MDF and HDF in various sizes and thicknesses ranging from 2.5mm to 35mm and sizes in 8'x 4', 8'x6', 7'x6',7'x4' and 6'x4'. We also have plans to manufacture pre-laminated MDF and HDF.
In the future we also plan to manufacture laminated flooring.
Greenply Industries Ltd is Rs 1007 Crore company and a leading brand in plywood and laminates across India and neighbouring countries. It would have been difficult to establish a brand awareness in an unorganised sector like plywood and laminates but Greenply with its extensive advertising and marketing network has been able to make itself a household name.
While currently 70%of India's MDF requirement is being met by Imports, Greenply has recently set-up for the first time in India, an MDF plant with a capacity of 1 80,000 cubic metres using the latest continuous pressing technology imported from Europe, at Uttarakhand. We at Modern Woodwork [India] wish you grand success in your project.
Q: What is your opinion regarding the controversy: the small capacity plants versus large capacity plants, which is a matter of big worldwide debate today. Can you tell our readers about your selection of plant with high capacity & German Technology?
Ans: Mr. Shobhan Mittal: This is not a matter of a big debate anymore. There is logic behind opting for a larger capacity continuous production line which is already proven in areas like Europe and China, where all recent installations by large producers have been large format continuous press lines similar to ours. Keeping in mind the tremendous growth in the infrastructure industry, we would like to utilize this huge opportunity to position ourselves to meet the growing market demand with our high capacity plant which has a capability of producing 650 cubic metres of MDF per day. This, we believe, will provide us cost-effectiveness and economies of scale to compete and lead to eventual profitability, and become market leaders.
Also, in recent times many single/multi opening plants are coming up for sale in developed countries after finding themselves increasingly uncompetitive against large continuous lines. Even in China where numerous plant suppliers offer very cost effective multi/ single opening lines, panel producers are opting for larger European continuous lines, clearly indicating the comparative advantage of larger plants.
As far as using German technology is concerned we have consciously opted for a Diffenbacher plant, based on their commitment to provide high quality of service and other competency parameters. Their takeover of Metso's panel product division also enabled them to offer us a combination of the best of the two technologies.
Q: Our readers will like to read the information about kind of set up you have installed to assure the quality? What are your plans for value added products?
Ans: Mr. Shobhan Mittal: Greenply's Green Panelmax MDF manufacturing facility at Pantnagar, Uttarakhand is the first-of-its-kind in India that incorporates the latest European technologies. Our state-of-the-art manufacturing facility is also the country's largest and most technologically advanced plant in its category.
To maintain stringent quality norms, we have invested in the latest technology and machines; wood room and chipping from Bruks Klockner (Sweden), chips storage and conveying from Trasmec (Italy), refining from Metso (Finland) and drying from Sunds MDF Technologies (Sweden).
We have also purchased the latest machinery for forming, press and raw board handling from Dieffenbacher (Germany), sanding from Steinemann (Switzerland), panel sizing from Giben (Italy) and energy plant from Thermax (India). To ensure optimal emission levels, we have invested heavily in dust extraction/fume absorption systems supplied by Scheuch (Austria).
As far as value added products are concerned we a are the first manufacturers in India to offer an extremely diverse range of MDF and HDF in various sizes and thicknesses ranging from 2.5mm to 35mm and sizes in 8'x 4', 8'x6', 7'x6',7'x4' and 6'x4'. We also have plans to manufacture pre-laminated MDF and HDF.
In the future we also plan to manufacture laminated flooring.
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