Tuesday, 28 February 2012
Greenply, Staying ahead of the times 4
Posted by MDF Board | at 23:33
Indiawood 2012 is a unique opportunity and a platform to display woodbased products & machinery. How does Greenply plan to utilize this opportunity to create an impact in the Indian market?
We believe that Indiawood is an ideal platform for new product introductions as it attracts users of all types of applications, not only from all over India but the overseas as well. The Greenply stall this year is hence strongly focused on the new offering from the company - Green Panelmax MDF. It is our aim to build an unforgettable brand identity for Green Panelmax MDF, which spells quality, durability and performance, among high potential end users like architect and interior designers and the trade in general. The stall will be displaying the entire range of the Green Panelmax MDF products which have been launched in a relatively short period of one year.
Greenply, Staying ahead of the times 3
Posted by MDF Board | at 23:29
Greenply is already the leader company in HPL & Plywood market. What is your strategy to attain the No. 1 position in MDF business also?
Despite the fact that we have yet to reach our full production capacity, we can at this point confidently claim to have already achieved the number one position in the Indian Market having secured the largest market share, in our very first year itself.
We have been able to achieve this in such a short time by using a time-tested strategy of offering branded, high quality products, which are easily available to the customer, in a complete range of products best suited to his requirements. Our 360 degree approach in marketing has led us to simultaneously enter different sectors like retail, projects, application based industries, furnishings etc.
We are at the same time aware of the challenges that lie ahead and continue to be deeply committed to creating new markets for MDF by promoting its uses, applications and advantages in the trade, as well as among its end-users through extensive education programmed, which currently sold through a network of 375 distribution and retail points.
It has been an eventful journey during which we have not only built an extensive dealer network, which is spread across the country today, but also simultaneously worked at developing the market at a steady pace and level. We have also started exports of MDF in a small way which we surely hope to grow in the coming time.
What is the product range currently being offered in Green Panelmax MDF?
Green Panelmax MDF has been launched in the plain MDF range with standard and special sized MDF boards and in various thicknesses, as mentioned above, Pre-laminated MDF and now Veneered MDF.
The Indian market is growing rapidly, not just for interior infrastructure and furnishing sectors, but also in relatively newer applications as well, where engineered substitutes for low-end woodbased panels are fast growing, aloe the handicrafts, toys, photo frames, no other Indian company in the trade has so far initiated.
A large influential group of potential users, the carpenters, has yet to be convinced and educated on its usage, and this is foremost on our minds. We are actively pursuing such engagements through the length and breadth of the country and are extremely optimistic about the results we are bound to achieve, not only for ourselves, but for the entire engineered panel industry as a whole.
Despite the fact that we have yet to reach our full production capacity, we can at this point confidently claim to have already achieved the number one position in the Indian Market having secured the largest market share, in our very first year itself.
We have been able to achieve this in such a short time by using a time-tested strategy of offering branded, high quality products, which are easily available to the customer, in a complete range of products best suited to his requirements. Our 360 degree approach in marketing has led us to simultaneously enter different sectors like retail, projects, application based industries, furnishings etc.
We are at the same time aware of the challenges that lie ahead and continue to be deeply committed to creating new markets for MDF by promoting its uses, applications and advantages in the trade, as well as among its end-users through extensive education programmed, which currently sold through a network of 375 distribution and retail points.
It has been an eventful journey during which we have not only built an extensive dealer network, which is spread across the country today, but also simultaneously worked at developing the market at a steady pace and level. We have also started exports of MDF in a small way which we surely hope to grow in the coming time.
What is the product range currently being offered in Green Panelmax MDF?
Green Panelmax MDF has been launched in the plain MDF range with standard and special sized MDF boards and in various thicknesses, as mentioned above, Pre-laminated MDF and now Veneered MDF.
The Indian market is growing rapidly, not just for interior infrastructure and furnishing sectors, but also in relatively newer applications as well, where engineered substitutes for low-end woodbased panels are fast growing, aloe the handicrafts, toys, photo frames, no other Indian company in the trade has so far initiated.
A large influential group of potential users, the carpenters, has yet to be convinced and educated on its usage, and this is foremost on our minds. We are actively pursuing such engagements through the length and breadth of the country and are extremely optimistic about the results we are bound to achieve, not only for ourselves, but for the entire engineered panel industry as a whole.
Greenply, Staying ahead of the times 2
Posted by MDF Board | at 23:27
India is a huge market with a lot of imported stuff in same category. What are your plans to overcome this competition?
Before the launch of Greenply's Green Panelmax MDF, a majority of the bigger users of MDF, like OEM, were wholly dependent on imported MDF, as indigenously manufactured MDF did not meet their quality and quantity requirements. They were forced to rely on irregular imports and prices. Uncontrolled MDF imports had also led to dumping of poor quality MOF, which fortunately has been quelled now with the timely intervention of Govt. authorities.
Customers now have the option of getting regular supplies of high quality MDF in a wide range of customer friendly products, at regular prices from India’s well-known leading Interior infrastructure company. Indian consumers can be assured of getting a high-performance, world class product, which comes with the guarantee of an established brand name like Greenply. Dealing with a local firm also ensures a quality guarantee as well as a service backup which importers are unable to provide. Consumers are also protected against the highly fluctuating currency values which have been rather uncertain in the past months. The market is also moving towards a state on consciousness our view, the cu-rent range of MDF applications in use, are just the tip of an iceberg and many more possibilities exist, which are yet to be exploited.
How has the newly established Engineered Panel Division and the MOF business of Greenply shaped up over the last 12 months?
We have completed a full year of consistent and continuous production of Green Panelmax MDF at our Pantnagar unit, which incidentally, will soon be reaching its full production capacity of 1, 80,000 cu mtrs, by March 2012.
I am pleased to report that Green Panelmax MDF is available in all parts of India today in a full range of sizes ( 8'x 6', 8'x 4', 7'x 6', 7'x4', 6'x 4, 6'x3') and thickness ranging from 2.5mm to 35mm, which no other Indian manufacturer has been able to provide so far. Apart from Pre-laminated MDF, we have also now launched Veneered Medium Density Fibre boards (MDF) in a range of decorative veneers, to further enhance our product basket. We have also been able to establish a very strong supply chain network and our MDF is where quality is an important factor and fv1DF panels are no more being treated like a commodity with price being the driving factor. On these given parameters we are confident of meeting any competition, local or international, on equal terms by delivering the best there is.
Before the launch of Greenply's Green Panelmax MDF, a majority of the bigger users of MDF, like OEM, were wholly dependent on imported MDF, as indigenously manufactured MDF did not meet their quality and quantity requirements. They were forced to rely on irregular imports and prices. Uncontrolled MDF imports had also led to dumping of poor quality MOF, which fortunately has been quelled now with the timely intervention of Govt. authorities.
Customers now have the option of getting regular supplies of high quality MDF in a wide range of customer friendly products, at regular prices from India’s well-known leading Interior infrastructure company. Indian consumers can be assured of getting a high-performance, world class product, which comes with the guarantee of an established brand name like Greenply. Dealing with a local firm also ensures a quality guarantee as well as a service backup which importers are unable to provide. Consumers are also protected against the highly fluctuating currency values which have been rather uncertain in the past months. The market is also moving towards a state on consciousness our view, the cu-rent range of MDF applications in use, are just the tip of an iceberg and many more possibilities exist, which are yet to be exploited.
How has the newly established Engineered Panel Division and the MOF business of Greenply shaped up over the last 12 months?
We have completed a full year of consistent and continuous production of Green Panelmax MDF at our Pantnagar unit, which incidentally, will soon be reaching its full production capacity of 1, 80,000 cu mtrs, by March 2012.
I am pleased to report that Green Panelmax MDF is available in all parts of India today in a full range of sizes ( 8'x 6', 8'x 4', 7'x 6', 7'x4', 6'x 4, 6'x3') and thickness ranging from 2.5mm to 35mm, which no other Indian manufacturer has been able to provide so far. Apart from Pre-laminated MDF, we have also now launched Veneered Medium Density Fibre boards (MDF) in a range of decorative veneers, to further enhance our product basket. We have also been able to establish a very strong supply chain network and our MDF is where quality is an important factor and fv1DF panels are no more being treated like a commodity with price being the driving factor. On these given parameters we are confident of meeting any competition, local or international, on equal terms by delivering the best there is.
Greenply, Staying ahead of the times 1
Posted by MDF Board | at 23:24
Mr. Shobhan Mittal, Executive Director, Greenply Industries Ltd. talks exclusively to Modern Woodwork about Indiawood 2012 Er their MDF Plant.
Can you explain the significance of the new Engineered Panel business for Greenply and the advantages for MDF end users?
Greenply’s entry into the manufacture of Medium Density Fiberboards (MDF) has been in response to the fast-changing dynamics in the building & construe-industry in India, which has seen an unparalleled growth in demand for intend infrastructure products in the recent years. While wood based panels like plywood and block boards have been traditionally the preferred choice of users in India strictness in Govt. licensing norms due to environmental concerns, have left the-trade and users with a looming situation of limited supply. It leaves them with n option but to have a more open approach for more sustainable and qualitatively viable engineered panel substitutes like MDF.
Greenply, has always believed in staying ahead of the times and foreseeing changes in market dynamics to be prepared for the future. The launch of Green Panelmax MDF has been part of this strategy and has seen the company invest in a state-of-the-art MDF plant at Pantnagar, Uttarakhand where world-renowned European technology has been invested to create a one of a kind manufacturing facility in India.
Sourced from renewable, agro-forestry resources, MDF is more eco-friendly, economical, durable, easy-to-use and a time saving, infrastructure panel product and has enjoyed a marked popularity internationally in developed countries over several decades. The high utilization of raw materials, to the tune of 50% higher than plywood, as well as the highly automated process of manufacturing it, has made MDF an apt choice of panel for the wood based panels industry, worldwide. In India too, we are fast moving towards the same trend with the growing use of MDF in industries ranging from furniture and interiors to handicrafts, toys, gift items, photo-frames etc, to name a few. In shoe heels, gift items etc. industries, which will undoubtedly create a huge demand for MDF.
Can you explain the significance of the new Engineered Panel business for Greenply and the advantages for MDF end users?
Greenply’s entry into the manufacture of Medium Density Fiberboards (MDF) has been in response to the fast-changing dynamics in the building & construe-industry in India, which has seen an unparalleled growth in demand for intend infrastructure products in the recent years. While wood based panels like plywood and block boards have been traditionally the preferred choice of users in India strictness in Govt. licensing norms due to environmental concerns, have left the-trade and users with a looming situation of limited supply. It leaves them with n option but to have a more open approach for more sustainable and qualitatively viable engineered panel substitutes like MDF.
Greenply, has always believed in staying ahead of the times and foreseeing changes in market dynamics to be prepared for the future. The launch of Green Panelmax MDF has been part of this strategy and has seen the company invest in a state-of-the-art MDF plant at Pantnagar, Uttarakhand where world-renowned European technology has been invested to create a one of a kind manufacturing facility in India.
Sourced from renewable, agro-forestry resources, MDF is more eco-friendly, economical, durable, easy-to-use and a time saving, infrastructure panel product and has enjoyed a marked popularity internationally in developed countries over several decades. The high utilization of raw materials, to the tune of 50% higher than plywood, as well as the highly automated process of manufacturing it, has made MDF an apt choice of panel for the wood based panels industry, worldwide. In India too, we are fast moving towards the same trend with the growing use of MDF in industries ranging from furniture and interiors to handicrafts, toys, gift items, photo-frames etc, to name a few. In shoe heels, gift items etc. industries, which will undoubtedly create a huge demand for MDF.
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